I developed a cohesive brand identity system for a conceptual second hand, sustainable clothing brand while focusing on establishing brand equity and accessibility
I developed a cohesive brand identity system for a conceptual second hand, sustainable clothing brand while focusing on establishing brand equity and accessibility
I developed a cohesive brand identity system for a conceptual second hand, sustainable clothing brand while focusing on establishing brand equity and accessibility
The color palette is cool, fresh, and modern, intentionally designed to resonate with younger audiences. By moving away from the cluttered, outdated visuals typical of thrift stores, the palette positions Thrifted as a contemporary, curated, and culturally relevant brand.
The color palette is cool, fresh, and modern, intentionally designed to resonate with younger audiences. By moving away from the cluttered, outdated visuals typical of thrift stores, the palette positions Thrifted as a contemporary, curated, and culturally relevant brand.
The color palette is cool, fresh, and modern, intentionally designed to resonate with younger audiences. By moving away from the cluttered, outdated visuals typical of thrift stores, the palette positions Thrifted as a contemporary, curated, and culturally relevant brand.
primary font
primary font
secondary font
secondary font
The typography is clean, modern, and sleek, designed for clarity and accessibility across all formats. Its versatility ensures consistent legibility in both digital and physical applications, making the brand approachable and inclusive for a broad, diverse audience.
The typography is clean, modern, and sleek, designed for clarity and accessibility across all formats. Its versatility ensures consistent legibility in both digital and physical applications, making the brand approachable and inclusive for a broad, diverse audience.
The typography is clean, modern, and sleek, designed for clarity and accessibility across all formats. Its versatility ensures consistent legibility in both digital and physical applications, making the brand approachable and inclusive for a broad, diverse audience.
The logo combines the form of a mushroom with references to an umbrella and a lamp, symbolizing growth, protection, and illumination. This fluid shape reinforces the brand’s motif of sustainability, care, and thoughtful reuse, aligning visually with Thrifted’s values.
The logo combines the form of a mushroom with references to an umbrella and a lamp, symbolizing growth, protection, and illumination. This fluid shape reinforces the brand’s motif of sustainability, care, and thoughtful reuse, aligning visually with Thrifted’s values.
The logo combines the form of a mushroom with references to an umbrella and a lamp, symbolizing growth, protection, and illumination. This fluid shape reinforces the brand’s motif of sustainability, care, and thoughtful reuse, aligning visually with Thrifted’s values.
